Effect it has on kids : Hypa-Ractive knows how to affect children and adults with ADD (Attention Deficit Disorder) and ADHD (Attention Deficit Hyperactivity Disorder).

He is pretty good at completely distracting just about everyone else too. Kids like this find concentration hard at the best of times and will lose concentration really quickly.

No-one is saying don’t make websites FUN, but there is a big difference between FUN and FRANTIC!

Hypa Reactive loves Designs that move, flashy graphics and moving pictures that leap around, charts that baffle, text that jumps ups and down, cartoons that don’t mean anything, jokey stories and cartoons that are soooo not funny.

There all meant to get your eyes leaping from one image to another so that you are IMPRESSED! Or more likely DISTRESSED!

How to Banish it : Keep website design simple or provide a simple alternative to moving text/images on websites

Ensure good contrast between background and text

Avoid green, red and pink as these are difficult for those with colour blindness, or provide a choice of contrast and colours on websites.